 |
|
|
|
Grafitti specializes in creating high quality, long lasting vehicle graphics that maximize the impact of your mobile marketing message. From simple vinyl-cut graphics for the back window of the company van, to full color vehicle 'wraps' that capture attention on the street and in the parking lot – Grafitti does it all.
While the concept of vehicle graphics dates back several decades with the introduction of vinyl-cut graphics, what is relatively new are vehicle 'wraps' that go around the doors, back and front of a vehicle and display high-resolution, full color graphics. Digital, full color printers can produce vehicle wraps with photographic-quality images and vibrant, long-lasting colors.
Some of the many places to put your moving message:
- Cars
- Vans
- Trucks
- Airplanes
- Buses
- Emergency vehicles
- Recreational vehicles
- Trains
- Transit Advertising.
Advertising expenses are typically calculated in cost per thousand or CPM, as in how much it costs to reach 1,000 people. Vehicle advertising offers the lowest cost per thousand (CPM) of any mass advertising mediums (based on research conducted by Outdoor Advertising Association of America and Fleet Advertising Media Group). Consider the substantial costs associated with advertising on a billboard – particularly renting the space and printing the graphics. With vehicle graphics, your billboard is mobile, costs much less and you don't have to rent the space – leading to a significantly lower CPM.
With vehicle graphics, the less said, the more powerful the message. Signage copy should be concise, as there is a limit to the amount of information a person can absorb in a quick glance at a colorful vehicle in traffic. Bold, non-serif fonts are easier to read in short messages at long distances. And graphics are usually more effective than words as they attract the eye more quickly. Additionally, displaying corporate logos promotes image recognition. |
|
|
|
|
|
